Branding
IAB and Bain & Company Releases 'Building Brands Online'
Health & Beauty Close-Up
November 18, 2009 Wednesday
Interactive sales teams with category and relationship expertise, services that provide solutions to marketer challenges and better measurement are some of the organizational and systemic challenges that inhibit online ad growth revealed in ...
Esprit Holdings selects BNY Mellon as depositary bank
Datamonitor NewsWire
November 20, 2009 Friday 12:32 PM GMT
Esprit, through its subsidiaries, is engaged in the retail and wholesale distribution of lifestyle products designed under its Esprit and edc brands. Michael Cole-Fontayn, CEO of BNY Mellon's depositary receipts business, said: "Esprit joins a ...
Winner Medical to launch PurCotton branded products in China
Datamonitor NewsWire
November 19, 2009 Thursday 10:53 AM GMT
According to Winner Medical, PurCotton is 100% cotton nonwoven material, for which the company has its unique patented manufacturing technology. The company said that it will develop finished functional products made by PurCotton, and plans to ...
Marble Slab Creamery redesigns website
Datamonitor NewsWire
November 18, 2009 Wednesday 12:54 PM GMT
Marble Slab said that the redesigned website offers the online ordering of its gourmet ice cream cakes. Marble Slab Creamery is managed by NexCen Franchise Management, a subsidiary of NexCen Brands. Jenn Johnston, senior vice president of brand ...
House of Fraser acquires womenswear brand Biba
Datamonitor NewsWire
November 17, 2009 Tuesday 9:35 AM GMT
Biba will be displayed along with the retailer's other brands such as Linea, Untold, Therapy and Episode, reported Drapers. House of Fraser will launch the brand in approximately 30 of its department stores as well as online by fall 2010. According ...
American Express Open and Lowe's to offer co-brand rewards card
Datamonitor NewsWire
November 17, 2009 Tuesday 11:52 AM GMT
The companies said that the card will launch in the first quarter of 2010. Lowe's has been a card-accepting merchant of American Express since 1982. Larry Stone, president and COO of Lowe's, said: "Commercial customers have been an integral part of ...
GLOBAL: Coca-Cola Co gives juice brands a makeover.
just-drinks.com
November 19, 2009
Byline: just-drinks.com editorial team Coca-Cola Co has unveiled a uniform packaging design for all of its juice brands around the world, marking out the category as a key driver of sales growth.
Special Report Viewpoint: Hero worship.
Promotions & Incentives
September 29, 2009
Timeless brands play a part in consumers' stories, although nostalgia alone is not enough to bring success to a licensing programme, astrue classics must be able to reinvent themselves. Trends in licensing may come and go, but it's the classic ...
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